Marketing fashion

Author

• Posner, Harriet

Additional Author(s)

-

Publisher

London: Laurence King Publishing Ltd, 2011

Language

English

ISBN

9781856697231

Series

Subject(s)

• CLOTHING TRADE
• FASHION
• FASHION MERCHANDISING

Notes

. . Includes index (p. 221-224)

Abstract

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry."

Physical Dimension

Number of Page(s)

224 P.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

1. Structure of the fashion market --
2. The marketing toolkit --
3. Research and planning --
4. Understanding the customer --
5. Introduction to branding --
6. Fashion promotion --
7. Careers in fashion marketing.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02318/16	391.00688 Pos M	Library - 7th Floor	Available