Content marketing works : 8 steps to transform your business
Author
Kuenn, Arnie
Additional Author(s)
Kuenn, Brad
Publisher
Arizona: Flash Advmedia , 2015
Language
English
ISBN
9780990975502
Series
Subject(s)
MARKETING-MANAGEMENT
INTERNET MARKETING
Notes
. . Index: p. 280-290
Abstract
The best time to start content marketing was five years ago, the second best time is now.
It’s now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing.
Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business.
Physical Dimension
Number of Page(s)
xxxix, 290 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
The 8 Steps cover:
Strategy Development
Ideation
Content Creation
Optimization
Promotion
Distribution
Lead Nurture
Measurement
