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Pengaruh fashion involvement terhadap impulse buying behavior masyarakat Surabaya dengan hedonic shopping motivation dan positive emotions sebagai variabel intervening pada merek Zara

Author
  • Hermanto, Elleinda Yulia
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2016
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020552/MAN/2016
Subject(s)
  • CONSUMERS-RESEARCH
  • CONSUMER BEHAVIOR
  • MARKETING RESEARCH
Notes
  • Appendix: p. 80-99
. Bibliography: p. 76-79.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 99 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03259/16(T) MAN 36-0552Library - 8th FloorUnavailable : Removed

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