Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability

Author

• Reyes-Mercado, Pavel

Additional Author(s)

-

Publisher

London: Palgrave Macmillan, 2016

Language

English

ISBN

9781137587411

Series

Subject(s)

• CONSUMER BEHAVIOR
• RENEWABLE ENERGY SOURCES
• RENEWABLE ENERGY SOURCES--TECHNOLOGICAL INNOVATIONS--DEVELOPING COUNTRIES

Notes

• Appendix: p. 123-125

. Bibliography: p. 124-125. Index: p. 127-131

Abstract

"Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher.

Physical Dimension

Number of Page(s)

xxii, 131p.

Dimension

22 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Introduction --
Chapter 1 Macro perspectives of Eco-Innovations --
Chapter 2 Research Foundations: Retrospects and Prospects --
Chapter 3 Research Model --
Chapter 4 Research Approach --
Chapter 5 Unveiling Consumer's Insights --
Chapter 6 Driving Change: Converging Business and Policy --
Chapter 7 Challenges Ahead --
Appendices.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00664/17	333.794091724 Rey E	Library - 7th Floor	Available