Marketing challenges in a turbulent business environment : proceedings of the 2014 academy of marketing science (AMS) world marketing congress

Author

Additional Author(s)

• Ragland, Charles B.
• Groza, Mark D

Publisher

London: Springer, 2016

Language

English

ISBN

9783319194271

Series

Subject(s)

• MARKETING
• MARKETING-CONGRESSES
• SALES MANAGEMENT

Notes

. Bibliography: p. 729.

Abstract

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Physical Dimension

Number of Page(s)

xxiii, 733 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Engineered Customer Referrals: Prevalence and Antecedents
Garnefeld, Ina (et al.)
Pages 1-6
Norwegian Best Practice of Sustainable Business Models
Sosa-Varela, Juan Carlos (et al.)
Pages 7-8
Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries
Kivenzor, Gregory J.
Pages 9-14
Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings
Vasquez-Parraga, Arturo Z. (et al.)
Pages 15-15
Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages
Basil, Michael D. (et al.)
Pages 17-17
Social Media in Higher Education: An Investigation into UG Marketing Education in the UK
Siamagka, Nikoletta-Theofania (et al.)
Pages 19-23
The Influence of Product Color on Perceived Weight and Consumer Preference
Hagtvedt, Henrik
Pages 25-25
Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?
Boivin, Caroline (et al.)
Pages 27-31
Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation
Rüfenacht, Matthias (et al.)
Pages 33-34
A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments
Sridhar, Shrihari (et al.)
Pages 35-36
Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics
Gopalakrishna, Srinath (et al.)
Pages 37-37
Building a Theoretical Model of Trust in Direct-to-Consumer Advertising
Ball, Jennifer G. (et al.)
Pages 39-39
Relational Capability in a Key Outsourced Supplier–Buyer Relationship
Lertwannawit, Aurathai
Pages 41-42
“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer
Dawra, Jagrook (et al.)
Pages 43-44
Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies
Pfister, Benjamin (et al.)
Pages 45-46
Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets
Terblanche, Nic S.
Pages 47-57
Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance
Pousa, Claudio (et al.)
Pages 59-63
The Role of Service Provider Groups Stereotypes During Service Failures
Maher, Amro A. (et al.)
Pages 65-65
Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity
Micevski, Milena (et al.)
Pages 67-72
Market Orientation and Innovation in Dynamic Competitive Markets
Huhtala, Juho-Petteri (et al.)
Pages 73-73
The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective
Conradie, Elizabeth Stephanie (et al.)
Pages 75-88
The Effect of Economic and Social Satisfaction on Partner Trust
Ha, Hong-Youl (et al.)
Pages 89-90
An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret
Gabler, Colin B. (et al.)
Pages 91-92
Frontline Store Manager’s Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation
Singh, Jagdip (et al.)
Pages 93-98
Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes
Felix, Reto
Pages 99-99
Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study
Felix, Reto
Pages 101-101
Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada
Pousa, Claudio (et al.)
Pages 103-107
Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption
Judd, Stephanie M. (et al.)
Pages 109-114
Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands
Rosenbloom, Al (et al.)
Pages 115-115
Beliefs and Attitudes Towards Online Advertising in a Social Network Context
Wiese, Melanie
Pages 117-118
Customer Loyalty in U.S. Hispanic Markets
Vasquez-Parraga, Arturo Z. (et al.)
Pages 119-119
Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture
Lee, Ruby P. (et al.)
Pages 121-121
What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Lin, Jiun-Sheng Chris (et al.)
Pages 123-126
Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind
Ryan, Annmarie (et al.)
Pages 127-127
The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention
Hoonsopon, Danupol
Pages 129-129
Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames
Böttner, Sibylle (et al.)
Pages 131-131
How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach
Davcik, Nebojsa S. (et al.)
Pages 133-133
Export Decision-Making: Combining Planning and Improvisation to Enhance Performance
Nemkova, Ekaterina (et al.)
Pages 135-136
Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making
Gruber, Verena (et al.)
Pages 137-137
When Do Measured Attitudes Reflect Past Behavior?
Suh, Jaebeom (et al.)
Pages 139-139
Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
Bicho, Marta (et al.)
Pages 141-147
Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership
Jansson, Hans (et al.)
Pages 149-150
Learning to Improve New Product Outcomes
Sohi, Ravipreet S. (et al.)
Pages 151-151
Child Participation in Family Purchasing Process: Evidence from Lithuania
Urbonavicius, Sigitas (et al.)
Pages 153-157
Which Do I Prefer? A Theoretical Framework for Biculturals’ Advertising Response Towards Hedonic and Utilitarian Products in Japan
Moriuchi, Emi
Pages 159-164
Deciphering the Brand Value Structure: New Measures and Business Insights
Huang, Chengliang (et al.)
Pages 165-169
Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia
Malshe, Avinash (et al.)
Pages 171-172
Donate to Me: Applying the Servicescape Framework to an Online Donation Setting
Gandhi, Triparna (et al.)
Pages 173-177
Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices
Cash, Sean B. (et al.)
Pages 179-182
Global Use and Access of Social Networking Websites: A National Culture Perspective
Gong, Wen (et al.)
Pages 183-188
Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?
Crouch, Roberta (et al.)
Pages 189-194
Materiality of Online Brand Community
Dessart, Laurence (et al.)
Pages 195-200
Exploring Consumer Acceptance and Engagement with “Smart Meters”
Feinberg, Richard (et al.)
Pages 201-204
Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming
Wolny, Julia (et al.)
Pages 205-206
Adding Dynamics into Transaction Cost Economics: The Social Capital Approach
Ludorf, Sebastian
Pages 207-219
Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market
Hussein, Rania (et al.)
Pages 221-221
Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster
Ludorf, Sebastian (et al.)
Pages 223-224
An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping
Brock, Christian (et al.)
Pages 225-226
An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty
El-Manstrly, Dahlia
Pages 227-228
Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India
Mishra, Prashanth (et al.)
Pages 229-230
The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?
Ferreira, Bruno (et al.)
Pages 231-231
Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances
Beus, Shenae (et al.)
Pages 233-238
Company Initiated Communities of Fantasy and Brands as Relationship Builders
Veloutsou, Cleopatra (et al.)
Pages 239-243
An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes
El-Manstrly, Dahlia (et al.)
Pages 245-245
Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour
Keeling, Debbie Isobel (et al.)
Pages 247-248
Barriers to Access Consumer Finance and the Influence of Workforce Insecurity
Gray, David
Pages 249-266
Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil
Dalmoro, Marlon (et al.)
Pages 267-268
How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market
Singh, Satyendra
Pages 269-269
Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
Santini, Fernando Oliveira (et al.)
Pages 271-275
Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising
Gkiouzepas, Lampros
Pages 277-277
Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets
Sihvonen, Antti (et al.)
Pages 279-280
How Social Communities Create Value: The Dynamics of Surf as a Social Practice
Naranjo, Oscar (et al.)
Pages 281-284
The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour
Hultman, Magnus (et al.)
Pages 285-286
How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks
Fabien, Durif (et al.)
Pages 287-292
Examining the Public’s Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?
Pervan, Simon J. (et al.)
Pages 293-297
Cross-National Emic Scale Development in Health Care Service Quality
Polsa, Pia (et al.)
Pages 299-300
Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation
Baray, Jérôme (et al.)
Pages 301-304
Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available
Golden, Linda L. (et al.)
Pages 305-305
Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials?
Osburg, Victoria-Sophie (et al.)
Pages 307-308
Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
Sasaki, Masato (et al.)
Pages 309-310
Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach
Hyder, Antonio (et al.)
Pages 311-315
Targeting Consumers at the Bop: What Implications?
Payaud, Marielle A. (et al.)
Pages 317-317
The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty
Kajalo, Sami (et al.)
Pages 319-320
What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance
Krush, Michael T. (et al.)
Pages 321-322
Pricing Capabilities: Drivers and Effects on Performance
Skarmeas, Dionysis (et al.)
Pages 323-324
Triangulation Without Tears
Farquhar, Jillian (et al.)
Pages 325-330
Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
Treviño, Teresa (et al.)
Pages 331-342
Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
Pancer, Ethan (et al.)
Pages 343-343
A Snowball to Introduce Sustainability into Supply Chain
Camacho, Gloria (et al.)
Pages 345-345
A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study
Keeling, Kathleen A. (et al.)
Pages 347-347
Artifacts of Corporate Identity in Emerging Business Relationships
Simões, Cláudia (et al.)
Pages 349-350
Key Performance Indicators for Measuring Employer Brand Success
Hillebrandt, Isabelle (et al.)
Pages 351-351
The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior
Köcher, Sören (et al.)
Pages 353-354
The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads
Kim, Chankon (et al.)
Pages 355-355
Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective
Bose, Mousumi (et al.)
Pages 357-358
To Be or Not to Be… Does the Level of Empathy Contribute to Successful Personal Selling?
Roy, Jean (et al.)
Pages 359-362
Deriving Value from Advertising as a Consumable Product: Ideas and Evidence
Goneos-Malka, Amaleya (et al.)
Pages 363-367
Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation
Hillebrandt, Isabelle (et al.)
Pages 369-369
In-Person and Out-Person Factors in Perception of Product Attributes
Veres, Zoltán
Pages 371-376
Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument
Santini, Fernando O. (et al.)
Pages 377-381
A Dyadic View on Buyers and Sellers Social Capital: Its Effect on Customized Treatments and Relationship Commitment
Storey, Chris (et al.)
Pages 383-383
The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships
Hoppner, Jessica J. (et al.)
Pages 385-385
The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format
Izqierdo-Yusta, Alicia (et al.)
Pages 387-387
The Mixture of Network Marketing Types in Emerging Markets: The Case of Swedish MNCs in China
Jansson, Hans (et al.)
Pages 389-390
Evaluations of a Destination Across Travel Contexts: Examining the Evoked Set
Murdy, Samantha
Pages 391-392
Is It Better to Shop Together? Influence of Group Characteristics on Individual Buyer Utility in Mexico and the United States
González-Hernández, Eva M. (et al.)
Pages 393-397
Exploiting Proactive Interaction to Improve Retail Experiences
Shin, Hyunju (et al.)
Pages 399-400
The Effect of Market Structure on Pricing Behavior of Industrial Service Firms
Indounas, Kostis
Pages 401-416
Firm Strategic Behavior Versus Consumer Behavior: An Explanation Through the Inoculation Theory
Djedidi, Amina (et al.)
Pages 417-432
When Employees’ Retailers Create Value Against Competition from E-Commerce
Henriquez, Tatiana
Pages 433-437
The Tribal Consumer: A Comparison of Traditional Māori and Modern-Day Tribal Social Systems
Finsterwalder, Jörg (et al.)
Pages 439-440
Toward a Unified Brand Engagement Construct Definition
Campbell, Colin (et al.)
Pages 441-441
Quantity Surcharges for Consumers with Consumption Uncertainties
Rakshit, Krishanu (et al.)
Pages 443-453
Persuasive Design of Wellness Apps: Consumer Behavior Perspective
Ng, Sandy (et al.)
Pages 455-456
The Five Creatures Lesson: How Students Learn to Relate Animals to Industry
Smith, Brent
Pages 457-459
Multi-Latina’s Leadership Role in Corporate Social Responsibility and Sustainability Effort in Latin America
Torres-Baumgarten, Gladys (et al.)
Pages 461-465
An Investigation of the Relationships Between Hispanic Retailers’ Human and Social Capital, Migration and Gender
Echeverri-Carroll, Elsie L. (et al.)
Pages 467-471
Copycat or Distinctive? An Empirical Study of Consumers’ Perception Towards Private Label
Chen, Chen (Cici) (et al.)
Pages 473-474
A Managerial Perspective of Social Media: Managing the Tension Between the Need for an Integrated Communications Approach and Consumers’ Need for Personalization
Killian, Ginger (et al.)
Pages 475-479
Endowment Effect in Latin America: Empirical Evidence and Implications
Manzur, Enrique (et al.)
Pages 481-481
Brand Familiarity in Latin America: A New Three-Dimensional Conceptualization and Measure
Torres, Eduardo (et al.)
Pages 483-483
Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina
Robertson, Christopher J. (et al.)
Pages 485-486
Perceived Risks and Psychological Well-Being in Online Education: Implications for Grade Expectations and Future Enrollment
Braunsberger, Karin (et al.)
Pages 487-488
Assessing Organizational Financial Health of Nonprofit Arts Organizations
Kirchner, Theresa A. (et al.)
Pages 489-490
Experiences with Gamification: The MDE Framework
Plangger, Kirk (et al.)
Pages 491-491
Adding Personality to New Products with Fashion Co-branding
Balabanis, George (et al.)
Pages 493-494
Consumer Confusion Choosing Me-Too Snack Packages: An Experimental Study
Arboleda, Ana M. (et al.)
Pages 495-511
Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality
Palihawadana, Dayananda (et al.)
Pages 513-513
Building Brand Love Through Co-creation
Liapati, Georgia (et al.)
Pages 515-515
A Cross-National Study of Consumer Beliefs, Attitudes and Behaviors Toward Liking Brand Page
Muk, Alexander (et al.)
Pages 517-518
South African Business Bank Customers’ Product Utilisation and Likelihood to Recommend
Wiese, P. B. (et al.)
Pages 519-520
The Role of Affect in Luxury Brand Extension
Ahn, Jiseon (et al.)
Pages 521-531
Purchase Intention of Socially Responsible Apparel Goods: Investigating Consumers Cross-Culturally
Kang, Ji Hye (et al.)
Pages 533-537
Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective
Lee, Zoe
Pages 539-543
Effects of Ewom Campaigns with Rewards from the Perspectives of Givers and Receivers
Chiu, Tengchen (et al.)
Pages 545-545
Differential Impact of Price Demands in B2B Relationships
Pisharodi, R. Mohan (et al.)
Pages 547-547
Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?
Pelet, Jean-Eric (et al.)
Pages 549-562
A Closer Look at the Effects of LMX and Emotional Exhaustion: Are Drained Salespeople More Deviant?
Darrat, Mahmoud (et al.)
Pages 563-567
Corporate Sponsorship Effects in Business-to-Business Markets
Groza, Mark D. (et al.)
Pages 569-570
The (Additional) Missing Link: The Role of Tailors as a Service Provider for Customization
Groza, Mya Pronschinske
Pages 571-571
Unusual Product Differentiation: Strategic Use of Trivial Attribute and the Separate Evaluation Mode
Deniz Dalman, M. (et al.)
Pages 573-574
To Investigate Antecedents of International Tourists’ Place Attachment and Its Relationships with Memories and Post-Behavioral Intentions: The Case of Seoul City
Chiang, Lanlung (Luke) (et al.)
Pages 575-575
Measuring the Self, the Social and the Task Oriented Side of Service Customers in Joint Co-Creation Experiences
Finsterwalder, Jörg (et al.)
Pages 577-578
Exploring the Nature of Value and Well-Being Through an Internal Social Marketing Approach
Smith, Anne M.
Pages 579-584
Salesperson Role Stress and Unethical Behavior
Tarkiainen, Anssi (et al.)
Pages 585-586
Crisis Communication: Lowering Attributions to Restore Behavioral Intentions
Capelli, Sonia (et al.)
Pages 587-587
The Relationship Between Personality and the Creativity of Frontline Employees: Evidence from Services
Coelho, Filipe (et al.)
Pages 589-590
Clustering Geo-markets Using Self-Organizing Maps: Application to Natural Disaster Planning and Recovery
Kimiagari, Salman (et al.)
Pages 591-609
Building Customer Trust and Loyalty: Does Salesperson Empathy Matter?
Jaramillo, Fernando (et al.)
Pages 611-612
Consumer Ethnocentrism in Modern Armenia
Armenakyan, Anahit
Pages 613-614
Marketing Towards Happiness in Peru
Pipoli, Gina
Pages 615-629
Employer Branding: Preliminary Thinking on the Role of Corporate Sponsorship
Cornwell, T. Bettina (et al.)
Pages 631-631
Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators
Robson, Karen (et al.)
Pages 633-634
The Role of NGOS in Business-To-Business Markets
Latifi, Mohammad
Pages 635-646
Here, There and Everywhere: The Polycentric Consumer
Cleveland, Mark (et al.)
Pages 647-648
The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries
Cometto, Teresa (et al.)
Pages 649-650
Can You Read the Sign? Consumers’ Utilization of Water Use Information and Price as Sign Cues
Huddleston, Patricia (et al.)
Pages 651-652
Growing Nonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash
Mulder, Mark R. (et al.)
Pages 653-653
Investigating the Impact of Individual Attitudinal and Organizational Variables on Green Behaviors and Commuting at the Workplace
Manika, Danae (et al.)
Pages 655-656
Exploring the Use of Online Social Marketing Tools in Motivating Healthy Alcohol Consumption Patterns in Britain
Gregory-Smith, Diana (et al.)
Pages 657-657
A Conceptual Model of Design Benefits and Brand Engagement: The Mediating Role of Emotions—Structured Abstract
Franzak, Frank (et al.)
Pages 659-664
Profit and Opportunity Cost Outcomes of Sales Force Turnover and Recruiting Strategies Upon Various Performance Segments
Darmon, René Y.
Pages 665-669
Demystifying Adaptive Selling: Exploring Salesperson Attributes and Service Behaviors
Sharma, Piyush (et al.)
Pages 671-682
How to Deal with Unpleasant Surprises During Service Provision?!
Kasabov, Edward
Pages 683-684
A Theoretical Framework of Multichannel Strategy Success
Beckmann, Julia (et al.)
Pages 685-686
Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a Higher Education Service Quality Scale
Brambilla, Flávio Régio
Pages 687-688
Consumer Complaining Behavior: An Ethnic Triangulation Perspective
Henthorne, Tony L. (et al.)
Pages 689-690
Understanding e-Word of Mouth at Chinese Social Networking Sites
Kasabov, Edward (et al.)
Pages 691-692
Antecedents of Patient-Centric Collaboration in the Emergency Department
Lassk, Felicia G. (et al.)
Pages 693-693
Relationship Quality as a Function of Luxury Car Brand Image and Personality
Loureiro, Sandra Maria Correia
Pages 695-699
Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America
Hidalgo, Pedro (et al.)
Pages 701-710
Overpromotion and the Learned Intermediary Doctrine in Advertising of Medicine and Medical Devices in the United States
Koku, Paul Sergius
Pages 711-713
The Impact of Political, Economic, and Environmental Uncertainty on the Possible Futures of Consumption
Ramirez, Edward
Pages 715-715
My Perfect Wedding: How Mexican Consumers’ Decisions Are Influenced by Consumerism and Traditions
Torre, Consuelo García (et al.)
Pages 717-729
From Evangelical Roots to Capitalist Returns: Market Formation from Community Beginnings
Holloway, Sam (et al.)
Pages 731-731
Teleological Actions in Negative Service Encounters
Padin, Carmen (et al.)
Pages 733-733

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