Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East

Author

• Avraham, Eli

Additional Author(s)

• Ketter, Eran

Publisher

Hampshire: PALGRAVE MACMILLAN, 2016

Language

English

ISBN

9781137342140

Series

Subject(s)

• TOURISM-MARKETING

Notes

. Bibliography: p. 175-188. Index: p. 189-193

Abstract

Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and negative images, overcome crises and attract tourists and visitors. The book provides real-life examples of strategies and techniques for altering the image of developing destinations and attracting international tourism, despite the challenges that stem from negative place images. Based on the analysis of dozens of case studies, it reveals the marketing and communication strategies used by developing countries. The analysis is conducted in relation to the accumulated theoretical and practical knowledge about media and public images, factors that affect image construction in the international media, image repair and destination marketing. Using a multi-step model, the book offers a proven toolbox for scholars and practitioners interested in attracting international tourism to developing countries."

Physical Dimension

Number of Page(s)

x, 193 p.

Dimension

22 cm.

Other Desc.

-

Summary / Review / Table of Content

Introduction: Tourism Marketing for Developing Countries
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights ReferencesIndex

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00350/18	910.688 Avr T	Library - 8th Floor	Available