Marketing for hospitality and tourism 7th ed.

Author

• Kotler, Philip

Additional Author(s)

• Bowen, John T.
• Makens, James C.
• Baloglu, Seyhmus

Publisher

Essex: Pearson Education Limited, 2017

Language

English

ISBN

9781292156156

Series

Subject(s)

• HOSPITALITY INDUSTRY-MANAGEMENT
• TOURIST TRADE-MANAGEMENT

Notes

. . Index: p. 664-680

Abstract

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Physical Dimension

Number of Page(s)

680 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

1. Introduction : marketing for hospitality and tourism --
2. Service characteristics of hospitality and tourism marketing --
3. role of marketing in strategic planning --
4. marketing environment --
5. Marketing information systems and marketing research --
6. Consumer markets and consumer buying behavior --
7. Organizational buyer behavior of group market --
8. Market segmentation, targeting, and positioning --
9. Designing and managing products --
10. Internal marketing --
11. Building customer loyalty through quality --
12. Pricing products : pricing considerations, approaches, and strategy --
13. Distribution channels --
14. Promoting products : communication and promotion policy and advertising --
15. Promoting products : public relations and sales promotion --
16. Professional sales --
17. Electronic marketing : Internet marketing, database marketing, and direct marketing --
18. Destination marketing --
19. Next year's marketing plan.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00475/18	647.540688 Kot M	Library - 7th Floor	Available