Creating new markets in the digital economy : value and worth

Author

• Irene, C. L. Ng

Additional Author(s)

-

Publisher

Cambridge: Cambridge University Press, 2014

Language

English

ISBN

9781107627420

Series

Subject(s)

• INFORMATION TECHNOLOGY-ECONOMIC ASPECTS
• VALUE
• TECHNOLOGICAL INNOVATIONS-ECONOMIC ASPECTS
• NEW PRODUCTS
• MARKETS-RESEARCH

Notes

. Bibliography: p. 227-233. Index: p. 234-238

Abstract

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.

Physical Dimension

Number of Page(s)

xx, 238 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Preface;
1. Introduction and impact of digitisation on markets;
2. Back to basics - what is value?;
3. Value and context;
4. Lifting the lid off context: the contextual experience;
5. Value and exchange;
6. Rise of the digital economy;
7. Back to basics in value creation - a theory of latent demand;
8. Value propositions and new business models;
9. Creating viability and worth;
10. Markets, digital labour and new economic models;
Postscript;
Bibliography;
Index.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00728/18	658.872 NgI C	Library - 7th Floor	Available