Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Dampak inovasi produk terhadap kinerja pemasaran : studi kasus pada peluncuran produk baru dalam industri rokok
Author
Irawan, Billy Rubianto
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 31010858/MAN/2015
Subject(s)
INNOVATION
MARKETING RESEARCH
NEW PRODUCTS
Notes
Appendix: p. 72 - 129
. Bibliography: p. 69 - 71.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 129 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01098/15
(T) MAN 31-0858
-
Unavailable : Removed
Similar Collection
by author or subject
Brands laid bare
The industrial market research handbook
Hooked
Destination branding "Surabaya as a city of business" (marketing research)
Pengaruh self congruity dan brand personality terhadap brand community untuk meningkatkan brand loyalty
Implementasi design thinking dalam membangun inovasi model bisnis PT Subur Murni
Analisis strategi kompetitif PT. Supra Gold
Perancangan aplikasi macro untuk meningkatkan efisiensi perencanaan produksi divisi PPIC