Pengaruh brand innovativeness terhadap brand loyalty dengan perceived quality dan brand awareness sebagai variabel intervening pada merek smartphone buatan Indonesia

Author

• Tjondro, Christianto

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Magister Manajemen UK Petra, 2017

Language

Indonesian

ISBN

-

Series

Tesis No. 03020167/MM/2017

Subject(s)

• BRAND LOYALTY
• MARKETING RESEARCH
• MARKETING

Notes

• Appendix: p. 90-95

. Bibliography: p. 84-89 .

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 95 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01381/18	(T2) MM 0167	Library - 8th Floor	Available