Pengaruh brand awareness dan country of origin terhadap purchase intention dengan mediasi self congruity pada produk otomotif merek China Wuling

Author

• Erick

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Magister Manajemen UK Petra, 2019

Language

Indonesian

ISBN

-

Series

Tesis No. 03020207/MM/2019

Subject(s)

• CONSUMER BEHAVIOR
• CONSUMERS--RESEARCH

Notes

• Appendix: p. 86-112

. Bibliography: p. 79-85.

Abstract

-

Physical Dimension

Number of Page(s)

xii, 112 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00893/19	MM 03-0207 P	Library - 8th Floor	Available