Marketing research for the tourism, hospitality and events industries

Author

• Kolb, Bonita

Additional Author(s)

-

Publisher

New York: Routledge, 2018

Language

English

ISBN

9781138042162

Series

Subject(s)

• HOSPITALITY INDUSTRY-RESEARCH-METHODOLOGY
• MARKETING RESEARCH-METHODOLOGY
• TOURISM--RESEARCH--METHODOLOGY--TEXTBOOKS

Notes

. Bibliography: p. 218. Index: p. 219-224

Abstract

-

Physical Dimension

Number of Page(s)

viii, 224 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Chapter One: Researching Changing Visitor Preferences
Chapter Two: Understanding Cultural and Ethical Research Issues
Chapter Three: Starting the Research Process
Chapter Four: Choosing Research Participants
Chapter Five: Writing a Visitor Survey
Chapter Six: Administering Visitor Surveys
Chapter Seven: Moderating Focus Groups
Chapter Eight: Managing Projective Techniques and Observation Research
Chapter Nine: Conducting Visitor Interviews
Chapter Ten: Using Social Media to Conduct Research
Chapter Eleven: Analyzing Research Data
Chapter Twelve: Preparing the Report and Presentation

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02637/19	658.83 Kol M	Library - 7th Floor	Available