The Market research toolbox : a concise guide for beginners 2nd ed.

Author

• McQuarrie, Edward F.

Additional Author(s)

-

Publisher

Thousand Oaks, CA: Sage Publication , Inc., 2006

Language

English

ISBN

9781412913195

Series

-

Subject(s)

• MARKETING RESEARCH-METHODOLOGY

Notes

Bibliography. Index: p. 197 - 203

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 205 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03052/11	658.83 McQ M	Library - 7th Floor	Available