Entrepreneurial management theory and practice : with cases of Taiwanese business
Author
Lee, Tzong-Ru
Additional Author(s)
-
Publisher
Singapore: World Scientific, 2019
Language
English
ISBN
9789813228283
Series
Subject(s)
INDUSTRIAL MANAGEMENT--TAIWAN
INDUSTRIAL-MANAGEMENT
NEW BUSINESS ENTERORISES--TAIWAN
NEW BUSINESS ENTERPRISES
Notes
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Abstract
People like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, we can find rules to make a business sustainable.
After reading this book, you will be able to find out what your advantages and disadvantages are, especially if you are keen to start a business in Asia. This book might even help you decide whether it is time for you to start-up your own business or not. ~back cover
