Visual merchandising for fashion 1st ed.

Author

• Bailey, Sarah

Additional Author(s)

• Baker, Jonathan

Publisher

London: Fairchild Books, 2018

Language

English

ISBN

9781474218580

Series

Basics fashion management

Subject(s)

• FASHION MERCHANDISING
• DISPLAY OF MERCHANDISE

Notes

. .

Abstract

How do we define retail spaces to maintain commerciality and the ‘experience’ to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Physical Dimension

Number of Page(s)

1 online resource (192 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. The Customer Experience 8–21
2. Display Design Basics 22–47
3. Space Planning Principles 48–73
4. Displaying Merchandise 74–111
5. Research and Design 112–153
6. The Future of Visual Merchandising 154–179
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00218/21	746.920688 Bai V	Online !	Available