Strategic marketing management in Asia : Case studies and lessons across industries

Author

• Andaleeb, Syed Saad

Additional Author(s)

• Hasan, Khalid

Publisher

Bingley, U.K: Emerald Group Publishing Limited, 2016

Language

English

ISBN

9781786357458

Series

Subject(s)

• ASIA
• BRANDING (MARKETING)
• MARKETING--MANAGEMENT

Notes

. .

Abstract

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Physical Dimension

Number of Page(s)

1 online resource (xxxvi, 552 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00112/23	658.8 And S	Online !	Available