Market research : The process, data, and methods using stata 1st ed., Kindle ed.
Author
Mooi, Erik
Additional Author(s)
Sarstedt, Marko
Mooi-Reci, Irma
Publisher
Singapore: Springer, 2018
Language
English
ISBN
9789811052170
Series
Springer texts in business and economics
Subject(s)
MARKETING RESEARCH
MARKETING RESEARCH--STATISTICAL METHODS
STATA
Notes
Please contact library staf for borrowing kindle device
. .
Abstract
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
