Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing management : strategy and action
Author
Assael, Henry
Additional Author(s)
-
Publisher
Boston: 1985
Language
English
ISBN
0534047882
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xix, 750 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00367/93
658.8 Ass M
-
Available
Similar Collection
by author or subject
Consumer behavior and marketing action
Consumer behavior and marketing action
Peningkatan omzet penjualan dan memperluas jaringan distribusi dari produk hakiki ayam pewarna makanan dan hamer essence pada Divisi hd fine food PT Hakiki Donarta untuk wilayah Surabaya
Penggunaan endoser iklan dalam upaya meningkatkan brand image Ajinomoto di Surabaya
Marketing strategy and competitive positioning
Analisa perbedaan persepsi antara produk private label dibanding national brand ditinjau dari bauran pemasaran
Strategi penetrasi pasar UD. Raja Bintang Gajah dalam upaya meningkatkan penjualan produk
Effective marketing