Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing management : strategy and action
Author
Assael, Henry
Additional Author(s)
-
Publisher
Boston: 1985
Language
English
ISBN
0534047882
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xix, 750 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00367/93
658.8 Ass M
-
Available
Similar Collection
by author or subject
Consumer behavior and marketing action
Consumer behavior and marketing action
Faktor-faktor pembentuk brand image mobil toyota kijang di Surabaya
Pengaruh service quality dan perceived value terhadap kepuasan dan loyalititas pelanggan studi kasus: j.co donuts & coffee di Surabaya
Re-branding Ades (segmentation, targeting, positioning)
Studi deskriptif persepsi siswa SMA terhadap program manajemen pariwisata Universitas Kristen Petra di tinjau dari aspek marketing mix
Manajemen pemasaran
Peranan bauran pemasaran terhadap volume penjualan produk rantang pada PT Logam Jaya di Surabaya