Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Consumer behavior and marketing action 2nd ed
Author
Assael, Henry
Additional Author(s)
-
Publisher
Boston, Massachusetts: 1984
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xx, 695 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02196/89
658.834 Ass C
-
Available
Similar Collection
by author or subject
Consumer behavior and marketing action
Marketing management
Analisis kepuasan pelanggan di Supermarket Bonnet Surabaya
Analisis pengaruh consumer relationship proneness terhadap behavioural intentions dengan kepuasan sebagai variabel mediasi pada konsumen coffee house di Surabaya Town Square
Analisa sensitivitas konsumen di Surabaya terhadap perceived quality produk Ades kemasan 600 ml
Studi preferensi atribut-atribut shopping center yang menarik bagi remaja sampai dewasa muda (usia 14-24 tahun) di Surabaya dengan metode conjoint analysis
Pengaruh penggunaan media sosial terhadap keputusan pembelian melalui motivasi konsumen produk Fast Fashion
Pengaruh celebrity endorsement terhadap puschase intention dengan brand awareness sebagai variabel mediasi pada produk green tea esprecielo allure