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Consumer behavior and marketing action 2nd ed
Author
Assael, Henry
Additional Author(s)
-
Publisher
Boston, Massachusetts: 1984
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xx, 695 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02196/89
658.834 Ass C
-
Available
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