Advertising and integrated brand promotion 3rd ed.

Author

• O'Guinn, Thomas C.

Additional Author(s)

• Allen, Chris T.
• Semenik, Richard J.

Publisher

Mason, Ohio: Thomson South-Western, 2003

Language

English

ISBN

0324113803

Series

-

Subject(s)

• ADVERTISING
• ADVERTISING MEDIA PLANNING

Notes

• Glossary: p. 727-740

Index: p. 741-765

Abstract

-

Physical Dimension

Number of Page(s)

xxxix, 773 p.

Dimension

28 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00734/05	- 659.1 O'Gu A	Library - 7th Floor	Unavailable : Lost