Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Rethinking marketing: text and cases : sustainable market-ing enterprise in Asia
Author
Kotler, Philip
Additional Author(s)
Kotler, Philip
Publisher
Singapore: Pearson Education Asia Pte Ltd, 2003
Language
English
ISBN
0130499315
Series
-
Subject(s)
MARKETING
MARKETING-ASIA-CASE STUDIES
Notes
Appendix: p. 101-224
Abstract
-
Physical Dimension
Number of Page(s)
xii, 224 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00747/05
- 658.8 Ret
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing management
Repositioning asia
Marketing for hospitality and tourism
Manajemen pemasaran
Peran komunikasi pemasaran pada PT. Unicom dalam memperkenalkan produk klien kepada konsumen
Internet marketing
The strategy of PT Totalcitra Jayamandiri-Surabaya to increase ITS sales in the economic crisis 1997-1998
Strategi marketing public relations puri matahari residence Surabaya dalam mencapai service of excellence