Transformational sales : making a difference with strategic customers

Author

• Kotler, Philip

Additional Author(s)

• Pfoertsch, Waldemar
• Dingena, Marian

Publisher

Cham, Switzerland: Springer International Publishing, 2016

Language

English

ISBN

9783319206059

Series

Subject(s)

• MARKETING-MANAGEMENT
• RELATIONSHIP MARKETING
• SALES MANAGEMENT

Notes

. Includes bibliographical references . Index: p. 157-162

Abstract

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.

Physical Dimension

Number of Page(s)

xxiii, 162 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Introduction.- Driving Change with Strategic Customers.- Setting the Joint Transformation Agenda.- Guiding Customer Business Transformation.- Enabling Internal Transformation.- Undertaking the Transformative Journey.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00396/17	658.81 Kot T	Library - 7th Floor	Available