Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing research : using microsoft excel data analysis
Author
Burns, Alvin C.
Additional Author(s)
Bush, Ronald F.
Publisher
Upper Saddle River, N.J.: Pearson Education, Inc, s.a.
Language
English
ISBN
0131293303
Series
-
Subject(s)
MARKETING RESEARCH
Notes
CD-ROM
Bibliography: p. 481-490. Index: p. 493-506
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 506 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00787/05
- 658.83 Bur B
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing research
Basic marketing research
Marketing research
Marketing research
The marketing research process
Analisis faktor-faktor yang mempengaruhi keputusan konsumen menjadi nasabah asuransi jiwa, kesehatan untuk mementukan strategi pemasaran pada PT. "X" di Surabaya
Persepsi harga dan kualitas terhadap loyalitas pembeli pada STP oil treatment di PT Combined Service Surabaya
Pengaruh service quality dan perceived value terhadap kepuasan dan loyalititas pelanggan studi kasus: j.co donuts & coffee di Surabaya