Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research 5th ed.
Author
Burns, Alvin C.
Additional Author(s)
-
Publisher
New Jersey: Pearson Prentice-Hall, 2006
Language
English
ISBN
0132383217
Series
-
Subject(s)
MARKETING RESEARCH
Notes
CD-ROM
Bibliography: p. 627-645. Index: p. 649-665
Abstract
-
Physical Dimension
Number of Page(s)
xxxi, 665 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02853/10
658.83 Bur M
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing research
Marketing research
Basic marketing research
Basic marketing research
Analisa brand loyalty konsumen tas tangan/handbag merek Louis Vuiton di Surabaya
Marketing research
Analisa pengaruh service quality dan relationship marketing terhadap repurchase intention pada PT. Mandira Abadi Tour & Travel sebagai tour wholesaler
Pengaruh brand experience terhadap customer loyalty dengan brand trust, customer satisfaction dan customer intimacy sebagai variabel intervening pada Kiehl's Surabaya