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Marketing for hospitality and tourism

Author
  • Kotler, Philip
Additional Author(s)
  • Makens, James C.
  • Bowen, John T.
Publisher
Upper Saddle River, NJ: Pearson Prentice-Hall, 2006
Language
English
ISBN
0132017733
Series
Subject(s)
  • HOSPITALITY INDUSTRY-MANAGEMENT
  • TOURIST TRADE-MANAGEMENT
Notes
  • Glossary: p. 911 - 919
. Bibliography. Index: p. 921 - 932
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 932 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00592/06- 647.940688 Kot MLibrary - 7th FloorAvailable

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