Marketing for hospitality and tourism

Author

• Kotler, Philip

Additional Author(s)

• Makens, James C.
• Bowen, John T.

Publisher

Upper Saddle River, NJ: Pearson Prentice-Hall, 2006

Language

English

ISBN

0132017733

Series

Subject(s)

• HOSPITALITY INDUSTRY-MANAGEMENT
• TOURIST TRADE-MANAGEMENT

Notes

• Glossary: p. 911 - 919

. Bibliography. Index: p. 921 - 932

Abstract

-

Physical Dimension

Number of Page(s)

xxiv, 932 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00592/06	- 647.940688 Kot M	Library - 7th Floor	Available