Marketing research 2nd ed.

Author

• Parasuraman, A.

Additional Author(s)

-

Publisher

Reading, Massachusetts: Addison-Wesley Publishing Company , 1991

Language

English

ISBN

0201502828

Series

-

Subject(s)

• MARKETING RESEARCH

Notes

• Appendix: p. 847-871
• Glossary: p. 872-886

Index: p. 687-898

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 898 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01810/06	- 658.83 Par M	Library - 7th Floor	Available