Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Market research and analysis 3rd ed.
Author
Lehmann, Donald R.
Additional Author(s)
-
Publisher
Homewood, IL: Irwin, 1989
Language
English
ISBN
0256070385
Series
-
Subject(s)
MARKETING RESEARCH
MARKETING RESEARCH-PROBLEMS, EXERCISES, ETC.
Notes
Appendix: p. 861 - 871
Bibliography. Index: p. 873 - 879
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 879 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01807/06
- 658.83 Leh M
Library - 7th Floor
Available
Similar Collection
by author or subject
Analysis for marketing planning
Product management
The analysis of promotion to increase the sales volume at "restaurant and brasserie, de kelderhof" Amsterdam-the Netherlands
Pengaruh retail service quality terhadap minat berkunjung ulang dengan customer satisfaction dan perceived quality sebagai variabel intervening pada City of Tomorrow Mall (CITO) di Surabaya
Pengukuran ekuitas merek produk kecap "orang jual sate" dilihat dari segi eksternal dan internal perusahaan
Analisa dampak empat faktor pendukung adaptasi produk terhadap kinerja pemasaran ekspor pada perusahaan mebel di Semarang dan Jepara
Pengaruh product quality dan retail service qualitty terhadap repurchase intention dengan customer familiarity sebagai variabel intervening pada store Zara di Surabaya
Pengaruh product placement pada film Indonesia terhadap brand awareness dan purchase intention masyarakat Surabaya