Consumer insight : how to use data and market research to get closer to your customer

Author

• Stone, Merlin

Additional Author(s)

• Bond, Alison
• Foss, Bryan

Publisher

London: Kogan Page, 2004

Language

English

ISBN

0749442921

Series

Market research in practice series

Subject(s)

• DATABASE MARKETING
• MARKETING RESEARCH
• CONSUMERS-RESEARCH

Notes

• Appendix: p. 266 - 286

Index: p. 287 - 288

Abstract

-

Physical Dimension

Number of Page(s)

xv, 288 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01966/06	- 658.834 Sto C	Library - 7th Floor	Available