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Consumer insight : how to use data and market research to get closer to your customer

Author
  • Stone, Merlin
Additional Author(s)
  • Bond, Alison
  • Foss, Bryan
Publisher
London: Kogan Page, 2004
Language
English
ISBN
0749442921
Series
Market research in practice series
Subject(s)
  • DATABASE MARKETING
  • MARKETING RESEARCH
  • CONSUMERS-RESEARCH
Notes
  • Appendix: p. 266 - 286
Index: p. 287 - 288
Abstract
-
Physical Dimension
Number of Page(s)
xv, 288 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01966/06- 658.834 Sto CLibrary - 7th FloorAvailable

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