Advertising management 3rd ed.

Author

• Aaker, David A.

Additional Author(s)

• Myers, John G.

Publisher

Englewood Cliffs, N.J.: Prentice-Hall International, Inc., 1987

Language

English

ISBN

0130160490

Series

Subject(s)

• ADVERTISING-MANAGEMENT

Notes

. Bibliography. Index: p. 554-564

Abstract

-

Physical Dimension

Number of Page(s)

xii, 564 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04820/06	- 659.112 Aak A	Library - 7th Floor	Available