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Ethnic marketing : accepting the challenge of cultural diversity
Author
Pires, Guilherme D.
Additional Author(s)
Stanton, P. John
Publisher
London: Thomson, 2005
Language
English
ISBN
1861529961
Series
-
Subject(s)
ETHNIC MARKETS
ETHNIC GROUPS
MARKETING
Notes
Bibliography. Index : p. 267-274
Abstract
-
Physical Dimension
Number of Page(s)
xi, 274 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03855/06
- 658.8003058 Pir E
Library - 7th Floor
Available
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