Ethnic marketing : accepting the challenge of cultural diversity

Author

• Pires, Guilherme D.

Additional Author(s)

• Stanton, P. John

Publisher

London: Thomson, 2005

Language

English

ISBN

1861529961

Series

-

Subject(s)

• ETHNIC MARKETS
• ETHNIC GROUPS
• MARKETING

Notes

Bibliography. Index : p. 267-274

Abstract

-

Physical Dimension

Number of Page(s)

xi, 274 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03855/06	- 658.8003058 Pir E	Library - 7th Floor	Available