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Word of mouth marketing : how smart companies get people talking
Author
Sernovitz, Andy
Additional Author(s)
-
Publisher
Chicago, IL: Kaplan Publishing, 2006
Language
English
ISBN
1419593331
Series
-
Subject(s)
COMMUNICATION IN MARKETING
DIRECT MARKETING
MARKETING
TELEMARKETING
WORD-OF-MOUTH ADVERTISING
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xxix, 184 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03389/07
- 658.872 Ser W
Library - 7th Floor
Available
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