Word of mouth marketing : how smart companies get people talking

Author

• Sernovitz, Andy

Additional Author(s)

-

Publisher

Chicago, IL: Kaplan Publishing, 2006

Language

English

ISBN

1419593331

Series

-

Subject(s)

• COMMUNICATION IN MARKETING
• DIRECT MARKETING
• MARKETING
• TELEMARKETING
• WORD-OF-MOUTH ADVERTISING

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xxix, 184 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03389/07	- 658.872 Ser W	Library - 7th Floor	Available