Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Cases in consumer behavior Volume I

Author
  • McEnally, Martha
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Prentice-Hall, 2002
Language
English
ISBN
0130665584
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR-CASE STUDIES
Notes
Bibliography
Abstract
-
Physical Dimension
Number of Page(s)
94 p.
Dimension
28 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04826/07658.8342 McE C-ILibrary - 7th FloorAvailable

Similar Collection

by author or subject
Cases in consumer behavior
Consumers
Analisa pengaruh visual merchandising terhadap impulse buying melalui positive emotion pada Zara Surabaya
An observation consumer's motivation toward McDonald's product and service (a study case in Widya Mandala University Surabaya)
Analisa faktor pendorong dan penarik non-family travelers dalam memilih Jepang sebagai destinasi wisata : studi pada masyarakat Surabaya
Analisis variabel-variabel komunikasi pemasaran terhadap penguatan perilaku konsumen dalam membeli produk air mineral merk Squades pada PT. Hutama Neala Surabaya
Pengaruh food choice motices terhadap purchase intention melaui attitude towards purchase pada makanan lokal di Surabaya
Analisa persepsi konsumen terhadap sepeda motor Yamaha automatic Mio di Surabaya