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Contemporary advertising 11th ed.
Author
Arens, William F.
Additional Author(s)
Weigold, Michael F.
Arens, Christian
Publisher
New York: McGraw-Hill/Irwin , 2008
Language
English
ISBN
9780071101059
Series
-
Subject(s)
ADVERTISING-COMPUTER PROGRAMS
ADVERTISING
Notes
Appendix: p. 624 - 627
Glossary: p. 628 - 652
Bibliography: p. 652 - 672. Index: p. 678 - 712
Abstract
-
Physical Dimension
Number of Page(s)
xl, 712 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00438/08
659.1 Are C
-
Unavailable : Lost
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