Contemporary advertising 11th ed.

Author

• Arens, William F.

Additional Author(s)

• Weigold, Michael F.
• Arens, Christian

Publisher

New York: McGraw-Hill/Irwin , 2008

Language

English

ISBN

9780071101059

Series

-

Subject(s)

• ADVERTISING-COMPUTER PROGRAMS
• ADVERTISING

Notes

• Appendix: p. 624 - 627
• Glossary: p. 628 - 652

Bibliography: p. 652 - 672. Index: p. 678 - 712

Abstract

-

Physical Dimension

Number of Page(s)

xl, 712 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00438/08	659.1 Are C	-	Unavailable : Lost