Services marketing : people, technology, strategy 6th ed

Author

• Lovelock, Christopher

Additional Author(s)

• Wirtz, Jochen

Publisher

Upper Saddle River, NJ: Pearson Prentice-Hall, 2007

Language

English

ISBN

0132056763

Series

-

Subject(s)

• MARKETING
• MARKETING SERVICES

Notes

• Glossary: p. 626-632

Index: p. 636-648

Abstract

-

Physical Dimension

Number of Page(s)

xx, 648 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00865/08	Res 658.8 Lov S	Library - 8th Floor	Available
2.	00864/08	658.8 Lov S	Library - 7th Floor	Available