Consumer behaviour 1st ed.

Author

• Noel, Hayden

Additional Author(s)

-

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781350088825

Series

Basics marketing 01

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING

Notes

. .

Abstract

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers’ actions and the importance of understanding the challenges and diversity of a global marketplace.

Physical Dimension

Number of Page(s)

1 online resource (176 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. What is consumer behaviour? 10–39
2. Ethnic, religious and group influences 40–65
3. Class, age and gender influences 66–87
4. Consumer motivation, perception and attitude 88–105
5. Consumer knowledge and memory 106–131
6. The consumer as a decision maker 132–161
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00074/21	658.8342 Noe C	Online !	Available