Personality not included : why companies lose their authenticity and how great brands get it back

Author

• Bhargava, Rohit

Additional Author(s)

-

Publisher

New York: McGraw Hill, 2008

Language

English

ISBN

9780071545211

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• AUTHENTICITY (PHILOSOPY)

Notes

Index: p. 291 - 296

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 300 p.

Dimension

22 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02400/08	S 658.827 Bha P	Library - 5th Floor / 1smt	Available