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Personality not included : why companies lose their authenticity and how great brands get it back

Author
  • Bhargava, Rohit
Additional Author(s)
-
Publisher
New York: McGraw Hill, 2008
Language
English
ISBN
9780071545211
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • AUTHENTICITY (PHILOSOPY)
Notes
Index: p. 291 - 296
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 300 p.
Dimension
22 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02400/08S 658.827 Bha PLibrary - 5th Floor / 1smtAvailable

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