Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Business marketing : An Asian perspective
Author
Lau, Geok Theng
Additional Author(s)
-
Publisher
Singapore: McGraw-Hill Book Co., 2007
Language
English
ISBN
0071247394
Series
-
Subject(s)
MARKETING
Notes
Bibliography. Index: p. 458 - 471
Abstract
-
Physical Dimension
Number of Page(s)
iv, 471 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04293/08
658.8 Lau B
Library - 7th Floor
Available
Similar Collection
by author or subject
Private labels, brands, and competition policy
Marketing 4.0
Analisa efektivitas konsep pre-launching www.lemaribaju.com di Surabaya
The Connectors
Strategi marketing public relations untuk memperkenalkan jasa x-track organizer pada masyarakat Surabaya
Marketing and the bottom line
E-Marketing
War in the boardroom