Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Consumer behavior 11th ed.
Author
Hawkins, Del I
Additional Author(s)
Mothersbaugh, David L.
Publisher
New York: McGraw-Hill/Irwin , 2010
Language
English
ISBN
97800733161345
Series
Subject(s)
CONSUMER BEHAVIOR
MARKETING RESEARCH
MARKET SURVEYS
Notes
Book
. .
Abstract
-
Physical Dimension
Number of Page(s)
1 CD-ROM
Dimension
4,75 inch
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04768/09
CD 658.8342 Haw C
Library - 5th Floor/ AV
Available
Similar Collection
by author or subject
Marketing research
Analisa perbedaan persepsi antara konsumen perokok dan non perokok terhadap ketersediaan fasilitas smoking area di food court
Analisa preferensi mahasiswi Universitas Kristen Petra terhadap saluran distribusi dan promosi sandal
Analisis perbandingan antara atribut-atribut produk outlet fast food Mcdonald's dan kentucky fried chicken Jl Raya Darmo ditinjau dari persepsi konsumen di Surabaya
Pengaruh C2C interaction terhadap purchase intention melalui consumer engagement dan brand image pada virtual goods dalam mobile game Clash Royale
Analisa perilaku konsumen dalam keputusan membeli obat tradisional Cina di Toko Obat Cendana Surabaya
Analisis harapan dan kepuasan konsumen terhadap kualitas pelayanan di Bioskop Surabaya 21 Surabaya
Perbedaan kualitas layanan anatar restoran Inasuki Shabu-Shabu dan restoran Kafe Trumps di Surabaya