Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The marketing research process 5th ed
Author
Wright, Len Tiu
Additional Author(s)
Crimp, Margaret
Publisher
England: 2000
Language
English
ISBN
0130117536
Series
-
Subject(s)
MARKETING RESEARCH
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 469 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
28760/00
658.83 Wri M
-
Available
Similar Collection
by author or subject
Analisa alokasi pengeluaran dana mahasiswa Universitas Kristen Petra untuk food and beverage (studi kasus mahasiswa angkatan 2004 dan angkatan 2005)
Analisis nilai pelanggan pada rumah makan Jade Imperial di Surabaya
Analisa retail service quality terhadap customer loyalty dengan customer satisfaction sebagai variabel intervening pada supermarket Super Indo Merr Surabaya
Pengaruh enterpreneurial intensity terhadap competitive advantage melalui marketing capability dan organizational innovation intensity pada perusahaan fashion retailing di Surabaya
Pengaruh retail mix terhadap pembelian ulang konsumen planetsports.net Tunjungan Plaza Surabaya
Strategic market research
Analisa pengaruh self congruity terhadap pembentukan brand loyalty dengan brand experience dan brand love pada kosmetik make over
Analisa pengaruh utilitarian value dan hedonic value terhadap customer loyalty melalui customer satisfaction pada brand damn i love Indonesia