Rethinking marketing : The Entrepreneurial imperative

Author

• Schindehutte, Minet

Additional Author(s)

• Morris, Michael H.
• Pitt, Leyland F.

Publisher

Upper Saddle River, NJ: Pearson Education, Inc, 2009

Language

English

ISBN

0132393891

Series

-

Subject(s)

• MARKETING
• MARKETING-MANAGEMENT

Notes

Bibliography. Index: p. 337 - 352

Abstract

-

Physical Dimension

Number of Page(s)

xxxii, 352 p.

Dimension

23 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00469/10	658.8 Sch R	Library - 7th Floor	Available