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Analisa efektivitas iklan pasca rebranding Hotel Hyatt Regency menjadi Hotel Bumi Surabaya

Author
  • Abednego, Natasha
Additional Author(s)
  • Kurniasari, Fransisca
Publisher
Surabaya: Fakultas Ekonomi Program Manajemen Perhotelan Program Studi Manajemen UK Petra, 2011
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010255/MAN/2011
Subject(s)
  • ADVERTISING
  • HOTEL MANAGEMENT
  • BRANDING (MARKETING)
Notes
  • Appendix : p. 87 - 143
Bibliography : p. 84 - 86
Abstract
-
Physical Dimension
Number of Page(s)
xxix, 143 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00097/12(T) 659.1 Abe A-Unavailable : Removed

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