Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing models
Author
Lilien, Gary L.
Additional Author(s)
Kotler, Philip
Moorthy, K. Sridhar
Publisher
Englewood Cliffs, New Jersey: Prentice-Hall, 1992
Language
English
ISBN
0135619297
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography: p. 715-776
Physical Dimension
Number of Page(s)
xv, 803 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00726/94
658.8 Lil M
-
Available
Similar Collection
by author or subject
Marketing management and strategy
Marketing engineering
New product and brand management
Analisa potongan harga dalam kaitannya dengan volume penjualan PT Sari Warna Asli Textile Industry
Identifikasi bauran komunikasi pemasaran yang sesuai dalam upaya peningkatan penjualan perusahaan batik Karunia
Hipsta.co.id (segmentation, tergeting, & positioning)
Marketing
Strategi pemasaran yang dilakukan PT Toyota Astra Motor dalam menghadapi persaingan otomotif jenis kendaraan niaga kelas 1 ton khususnya toyota kijang malalui 20 varian produk di Indonesia