Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing models
Author
Lilien, Gary L.
Additional Author(s)
Kotler, Philip
Moorthy, K. Sridhar
Publisher
Englewood Cliffs, New Jersey: Prentice-Hall, 1992
Language
English
ISBN
0135619297
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography: p. 715-776
Physical Dimension
Number of Page(s)
xv, 803 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00726/94
658.8 Lil M
-
Available
Similar Collection
by author or subject
Marketing management and strategy
New product and brand management
Marketing engineering
Marketing strategy and competitive positioning
Pengaruh variabel harga, promosi dan lokasi terhadap keputusan pembelian sepeda motor merek 'Honda Beat' pada diler LJM
Deskripsi product positioning strategy menurut persepsi konsumen pada Radio SCFM 104,75 MHz. Surabaya di Surabaya
Efektivitas pengelolaan saluran distribusi dalam mencapai target penjualan produk internet pada perumahan "X"
Analisa efektivitas rebranding SBO TV