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Marketing engineering : computer-assisted marketing analysis and planning 2nd ed.

Author
  • Lilien, Gary L.
Additional Author(s)
  • Rangaswamy, Arvind
Publisher
Upper Saddle River, N.J.: 2003
Language
English
ISBN
0130355496
Series
-
Subject(s)
  • MARKETING-DATA PROCESSING
  • MARKETING-DECISION MAKING-DATA PROCESSING
  • MARKETING-DECISION MAKING-MATHEMATICAL MODELS
Notes
-
Abstract
Index: p. 499-518
Physical Dimension
Number of Page(s)
xxiv, 518 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01674/03658.8020285 Lil M-Available

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