Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Big data marketing : engage your customers more efectively and drive value

Author
  • Arthur, Lisa
Additional Author(s)
-
Publisher
Hoboken: John Wiley and Sons, Inc., 2013
Language
English
ISBN
9781118733899
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • MARKETING RESEARCH-STATISTICAL METHODS
  • MARKETING-DATA PROCESSING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 192 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01988/14658.83 Art BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisa pengaruh kualitas produk terhadap loyalitas melalui kepuasan sebagai variabel intervening pada pelanggan Restoran Por Kee Surabaya
Pengaruh advertising effectiveness terhadap purchase intention dengan trust dan perceived risk sebagai variabel intervening pada penyedia layanan kesehatan
Analisa pengaruh brand image, brand trust, dan economic benefit terhadap niat pembelian polis asuransi PT. Sequislife di Surabaya
Marketing
Analisa pengaruh service quality, food quality, dan price terhadap kepuasan pelanggan Kedai Sabindo Gayungsari Surabaya
Pemasaran pelayanan rumah sakit
Analisa hubungan antara team attachment terhadap sponsorship outcome pada tim sepakbola PSIS (Persatuan Sepakbola Indonesia Semarang)
Pengaruh orientasi kewirausahaan dan kapabilitas pemasaran terhadap kinerja depot makanan tradisional Indonesia di Surabaya