Big data marketing : engage your customers more efectively and drive value

Author

• Arthur, Lisa

Additional Author(s)

-

Publisher

Hoboken: John Wiley and Sons, Inc., 2013

Language

English

ISBN

9781118733899

Series

Subject(s)

• MARKETING-MANAGEMENT
• MARKETING RESEARCH-STATISTICAL METHODS
• MARKETING-DATA PROCESSING

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 192 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01988/14	658.83 Art B	Library - 7th Floor	Available