New product and brand management : marketing engineering applications 2nd ed

Author

• Lilien, Gary L.

Additional Author(s)

• Rangaswamy, Arvind

Publisher

Upper Saddle River, NJ: 2003

Language

English

ISBN

0130084646

Series

Subject(s)

• PRODUCT MANAGEMENT

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

58 p.

Dimension

28 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01311/03	658.5 Lil N	Library - 7th Floor	Available