Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing research 3rd ed
Author
Churchill, Gilbert A.
Additional Author(s)
-
Publisher
Fort Worth, Texas: The Dryden Press, 1996
Language
English
ISBN
0030983673
Series
-
Subject(s)
MARKETING RESEARCH
Notes
-
Abstract
Index: p. 851-863
Physical Dimension
Number of Page(s)
xvii, 863 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04192/96
658.83 Chu B
-
Available
Similar Collection
by author or subject
Dasar-dasar riset pemasaran
Marketing research
Basic marketing research
Marketing research
Evaluasi gap antara tingkat kepentingan dan tingkat kepuasan konsumen guna memperbaiki kualitas pelayanan pada Calvados Cafe and Restaurant Surabaya
The analysis of promotion to increase the sales volume at "restaurant and brasserie, de kelderhof" Amsterdam-the Netherlands
Studi service quality dan perceived value serta pengaruhnya terhadap kepercayaan konsumen dengan kepuasan sebagai mediasi pada PT (persero) Angkasa Pura I bandara Juanda di Surabaya
Analisa pemahaman dan pengertian konsumen mengenai hukum strata title di Surabaya