Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : methodological foundations 5th ed.
Author
Churchill, Gilbert A.
Additional Author(s)
-
Publisher
Orlando, Florida: The Dryden Press, 1991
Language
English
ISBN
003053982X
Series
-
Subject(s)
MARKETING RESEARCH
Notes
Appendix: p. 1023 - 1033
Glossary: p. 1037 - 1048
Index: p. 1049 - 1070
Abstract
-
Physical Dimension
Number of Page(s)
xxxii, 1070 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01809/06
- 658.83 Chu M
Library - 7th Floor
Available
Similar Collection
by author or subject
Basic marketing research
Dasar-dasar riset pemasaran
Marketing research
Basic marketing research
Analisa pengaruh persepsi merek, pengalaman asosiasi merek, hubungan konsumen dan keterlibatan terhadap keputusan pembelian (studi kasus 'festifal jajanan bango')
Analisa faktor yang mempengaruhi pembelian konsumen pengguna jasa biro perjalanan PT Mattras Dirgantara Surabaya
Penelitian pengaruh market orientation terhadap customer loyalty XL Axiata di Surabaya dengan marketing capability dan competitive advantage sebagai variabel intervening
Faktor-faktor yang mempengaruhi pengambilan keputusan konsumen dalam memilih Banyualit Beach Inn di Kalibukbuk-Singaraja