Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : methodological foundations 5th ed.
Author
Churchill, Gilbert A.
Additional Author(s)
-
Publisher
Orlando, Florida: The Dryden Press, 1991
Language
English
ISBN
003053982X
Series
-
Subject(s)
MARKETING RESEARCH
Notes
Appendix: p. 1023 - 1033
Glossary: p. 1037 - 1048
Index: p. 1049 - 1070
Abstract
-
Physical Dimension
Number of Page(s)
xxxii, 1070 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01809/06
- 658.83 Chu M
Library - 7th Floor
Available
Similar Collection
by author or subject
Basic marketing research
Dasar-dasar riset pemasaran
Marketing research
Basic marketing research
Analisa pemahaman dan pengertian konsumen mengenai hukum strata title di Surabaya
Atribut properti yang dipertimbangkan pembeli stan di PTC, ITC mega grosir, BG junction, dan pasar atum mall
Analisis kualitas layanan dan perceived value serta pengaruhnya terhadap kepercayaan dengan kepuasan sebagai variabel mediasi pada pelanggan SPBU Pertamina di Surabaya
Pengaruh wokrout motives dan performance service quality (servperf) terhadap willingness to pay premium melalui variabel attitude, pada fitness center yang berada pada mall di Surabaya