Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : methodological foundations 5th ed.
Author
Churchill, Gilbert A.
Additional Author(s)
-
Publisher
Orlando, Florida: The Dryden Press, 1991
Language
English
ISBN
003053982X
Series
-
Subject(s)
MARKETING RESEARCH
Notes
Appendix: p. 1023 - 1033
Glossary: p. 1037 - 1048
Index: p. 1049 - 1070
Abstract
-
Physical Dimension
Number of Page(s)
xxxii, 1070 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01809/06
- 658.83 Chu M
Library - 7th Floor
Available
Similar Collection
by author or subject
Dasar-dasar riset pemasaran
Marketing research
Basic marketing research
Dasar-dasar riset pemasaran
Analisa pengaruh customer value terhadap purchase intention melalui online promotion di Starbucks Coffee Surabaya
Analisa alokasi pengeluaran dana mahasiswa Universitas Kristen Petra untuk food and beverage (studi kasus mahasiswa angkatan 2004 dan angkatan 2005)
Pengaruh visitor experience terhadap customer satisfaction dan customer loyalty pada "Suroboyo Night Carnival Market"
Marketing accountability for marketing and non-marketing outcomes