Marketing communications : frameworks, theories and applications

Author

• Fill, Chris

Additional Author(s)

-

Publisher

London: Prentice-Hall, 1995

Language

English

ISBN

0131509624

Series

-

Subject(s)

• COMMUNICATION IN MARKETING
• MARKETING CHANNELS
• SALES PROMOTION

Notes

-

Abstract

Index: p. 503-507

Physical Dimension

Number of Page(s)

xx, 515 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03493/98	658.802 Fil M	-	Available