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Service management and marketing : a customer relationship management approach 2nd.ed.
Author
Gronroos, Christian
Additional Author(s)
-
Publisher
Chichester: 2000
Language
English
ISBN
0471720348
Series
Subject(s)
CUSTOMER SERVICES
SERVICE INDUSTRIES-MANAGEMENT
SERVICE INDUSTRIES-MARKETING
Notes
-
Abstract
Index: p. 387-394
Physical Dimension
Number of Page(s)
x, 394 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01714/03
658.8 Gro S
-
Available
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