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Service management and marketing : a customer relationship management approach 2nd.ed.

Author
  • Gronroos, Christian
Additional Author(s)
-
Publisher
Chichester: 2000
Language
English
ISBN
0471720348
Series
Subject(s)
  • CUSTOMER SERVICES
  • SERVICE INDUSTRIES-MANAGEMENT
  • SERVICE INDUSTRIES-MARKETING
Notes
-
Abstract
Index: p. 387-394
Physical Dimension
Number of Page(s)
x, 394 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01714/03658.8 Gro S-Available

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