Marketing plans for service business : a complete guide

Author

• McDonald, Malcolm

Additional Author(s)

• Payne, Adrian

Publisher

Amsterdam: Elsevier Butterwooth-Heinemann, 2006

Language

English

ISBN

075066746X

Series

-

Subject(s)

• SERVICE INDUSTRIES-MARKETING
• MARKETING
• MARKETING-MANAGEMENT

Notes

• Glossary: p. 379 - 385

Bibliography: p. 387 - 391. Index: p. 393 - 401

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 401 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00800/06	- 658.8 McD M	Library - 7th Floor	Available