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Marketing plans for service business : a complete guide

Author
  • McDonald, Malcolm
Additional Author(s)
  • Payne, Adrian
Publisher
Amsterdam: Elsevier Butterwooth-Heinemann, 2006
Language
English
ISBN
075066746X
Series
-
Subject(s)
  • SERVICE INDUSTRIES-MARKETING
  • MARKETING
  • MARKETING-MANAGEMENT
Notes
  • Glossary: p. 379 - 385
Bibliography: p. 387 - 391. Index: p. 393 - 401
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 401 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00800/06- 658.8 McD MLibrary - 7th FloorAvailable

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