Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing plans for service business : a complete guide
Author
McDonald, Malcolm
Additional Author(s)
Payne, Adrian
Publisher
Amsterdam: Elsevier Butterwooth-Heinemann, 2006
Language
English
ISBN
075066746X
Series
-
Subject(s)
SERVICE INDUSTRIES-MARKETING
MARKETING
MARKETING-MANAGEMENT
Notes
Glossary: p. 379 - 385
Bibliography: p. 387 - 391. Index: p. 393 - 401
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 401 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00800/06
- 658.8 McD M
Library - 7th Floor
Available
Similar Collection
by author or subject
Market segmentation
Marketing due diligence
Marketing plans
A survey of Surabaya viewers response toward TV-shopping
Strategi public relations yang digunakan relationship marketing PT Lawangmas Primapack Indonesia dalam mempertahankan loyalitas customer
Customer propling dan brand image SBO TV dari persepsi pemirsa di Surabaya
Perlunya product development dan promosi guna meningkatkan volume penjualan pada perusahaan rokok PT Gelora Djaja Surabaya
Analisis hubungan brand name, store dan price terhadap pembentukan kualitas T-Shirt Guess di fakultas ekonomi jurusan manajemen Universitas Kristen Petra Surabaya